IDENTITY | PRINT + DIGITAL ASSETS

DAVENHAM WI

A REFRESHED BRAND IDENTITY THAT MERGES TRADITION, MODERN VALUES AND COMMUNITY TO INSPIRE CONNECTION

For this freelance project, I created a refreshed brand identity and a suite of print and digital assets for Davenham WI - a thriving community group with over 90 years of history. The goal was to honour the group’s heritage while engaging a new generation of members.

  • Based in rural Cheshire in Northwest England and founded in 1931, Davenham WI is a thriving branch of the Women’s Institute, an international organisation dedicated to empowering women, fostering friendships and enriching communities. With activities ranging from educational talks and creative workshops to local campaigns, charitable initiatives and village fêtes, Davenham WI inspires women to develop skills, take on challenges and make a positive impact.

    The resulting design work balances tradition with progress, creating a vibrant and welcoming visual identity that resonates with existing members and appeals to potential newcomers.

Jam jar
Annual events program
Meeting welcome sign
Social media posts
Apron (L), Tote bag (R)
Business cards
Cake stall signage
Business cards
Cake stall signage

THE PROCESS

  • Photos from Davenham village

    ROOTED IN PLACE

    I started by exploring the local area and the group’s history - looking at everything from Davenham’s old church and village school to the surrounding Cheshire countryside. This community-first approach helped root the identity in place, reflecting the past and looking to the future.

  • Inspirational colour images

    SYMBOLISM IN COLOUR

    The refreshed identity uses a green and purple palette in a nod to the suffragette movement and the values of hope, dignity and justice it stood for. These colours honour the WI’s proud history of women’s activism and speak to the group’s ongoing commitment to progress, equality and community strength.

  • Identity toolkit

    IDENTITY IN USE

    The final identity is vibrant, welcoming and adaptable, reflecting Davenham WI’s purpose and values. I provided the group with a toolkit that gives them the confidence and flexibility to apply the identity consistently across all their print and digital materials.

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