IDENTITY | RESPONSIVE LOGOS | PRINT + DIGITAL ASSETSPRO KIT CLUB
A REBRAND OF A FAST-GROWING, SUSTAINABLY-MINDED CYCLING KIT BUSINESS INTO A SCALABLE AND COMMUNITY-DRIVEN IDENTITY
This freelance project involved the rebrand and relaunch of Pro Cycling Kit Sales as Pro Kit Club. I created a new brand identity, complete with a set of responsive logos and a comprehensive style guide to ensure consistent application across all digital and print materials.
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Originally started in 2023 as a hobby business, Pro Cycling Kit Sales sourced past-season cycling kits directly from pro riders and sold them to friends and family. The business grew quickly, and the original AI-generated logo no longer matched the professionalism or scale of the operation.
Now able to source full service course quantities directly from pro teams, the business is helping to extend the life of high-quality gear, offering cycling fans access to authentic kit worn by the pros. The brief was to develop an identity for the relaunch as Pro Kit Club, reflecting the brand’s premium nature while supporting its global community of passionate cycling fans.
THE PROCESS
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![Industry research and competitor analysis]()
RESEARCH + COMPETITOR ANALYSIS
I conducted thorough industry research to understand the competitive landscape and define Pro Kit Club’s place as a premium brand. This process led to the development of five logo and icon variations, creating a responsive logo system that works across multiple formats and touchpoints. The research ensured that the new identity would position Pro Kit Club as a strong, credible brand ready for global expansion.
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![Brand style guide]()
BRAND STYLE GUIDE
To support Pro Kit Club’s growth, I created a brand style guide. This guide ensures the identity can be consistently applied across all digital and print materials. The monochrome colour palette allows the vibrant team colours to shine in product imagery, resulting in a flexible, scalable identity for the future.
