2022 AGDA MERIT AWARD
EXHIBITION CONCEPT | IDENTITY | PRINT + DIGITAL ASSETSnazca lines
AN EXHIBITION CONCEPT AND IDENTITY DESIGNED TO SHOWCASE ONE OF THE WORLD’S GREATEST UNSOLVED MYSTERIES
This university project challenged me to create an identity and a series of promotional, operational and merchandise assets for an exhibition at The National, an imagined science and history museum. I wanted a theme that could appeal to a broad audience and combine information, technology and play in an immersive way.
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Inspired by a trip to Peru, I landed on the Nazca Lines - ancient geoglyphs that are massive in scale and surrounded by mystery. Their visual impact and unknown origins made them a perfect subject for an engaging exhibition experience that asks visitors to step back in time and unravel the mystery for themselves.
THE PROCESS
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![Aerial view of the hummingbird at the Nazca Lines]()
WHY THE NAZCA LINES?
Etched into the desert and only fully visible from the air, the Nazca Lines are one of the world’s greatest unsolved mysteries. Created over 1,500 years ago and covering more than 500 square kilometres, their purpose remains unknown - fueling theories from ceremonial paths to alien messages. The lines' scale, symbolism and mystery made them the ideal subject for an exhibition identity grounded in storytelling and visual wonder.
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![Collating inspirational images into a moodboard]()
POSITIONING AS ICONIC DESIGN
After defining the concept, I built a moodboard to communicate the look and feel of the exhibition - focusing on type, colour, texture and pattern. I knew early on I wanted to position the lines as iconic design, rather than purely archaeological. The bright colour palette supports this - highlighting their visual qualities rather than their history alone.
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![Pencil sketch experimenting with the spiral 'E' and stretched lines]()
PENCIL IDEATION
Though most of the project was developed digitally, I started with pencil sketches to explore how the Nazca Lines could be reinterpreted into logo form. These early drawings helped me test proportions and play with stretched shapes to reflect the unique lines and spirals found in the Nazca Desert.
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![Reviewing digital concepts to select the final logo design]()
CREATING THE IDENTITY
I adapted the Norwester typeface to reflect South American letterforms and Nazca shapes. The final title design blends contemporary type with abstract linear references to the geoglyphs. This logo then became the anchor point for the entire identity system.
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![Toolkit showing how to use the identity]()
IDENTITY + ASSETS TOOLKIT
The visual identity was then extended into a comprehensive toolkit including colour palette, typography, patterns and logo applications across print and digital. This toolkit ensures the identity can be applied flexibly across signage, merchandise, app design and beyond, while remaining cohesive and recognisable.
“An excellent poster series and extended promotional material. The development process and attention to detail have answered the project brief in detail at an exceptional level – great work.”
— NC, Mentor, LCI Melbourne